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Mr Matcha | Alternative Online Tea Shop

My client commissioned me to create a brand that resonates with Gen Z and redefines matcha tea, breaking free from traditional norms. I developed a unique narrative featuring a cosmic kitty on an intergalactic quest for the perfect tea. The result is Mr. Matcha—a quirky, modern, and unforgettable brand. The visually striking design appeals to younger consumers and stands out in the crowded tea market. I also conceptualised all product packaging. I pushed the boundaries with fully illustrated, catchy packaging that enhances the brand’s impact.