Nursery backpack design
Client: Juicy Bumbles
product design
The BRIEF
Juicy Bumbles wanted to launch their first range of nursery backpacks. The shape and construction were already worked out with the manufacturer, so the missing piece was the artwork: designs that would make the bags fun, friendly and appealing to young children (and to the parents buying them!).
Solution
I proposed a range of character concepts, and together with the client we selected the strongest: a unicorn, strawberry, dino, frog and tiger. Each was developed into a final design with bold shapes and a bright palette, made to work around the bag’s zips and panels.
